We're Matthew and Bradley – we think of ourselves as 4-year-olds,
from the south with a northern sensibility, trapped in grown-up bodies who fell
“madley in love”. Get it? It’s
a mashup — Matthew + Bradley = madley. We’re not just madly in love, we’re madley
in love. Not afraid of color or being unapologetically ourselves, we
got married with karaoke and a hot pink neon madley sign.
Bradley brings a refined design sense from his years as an architect and interior designer, a deep love of streetwear, and a passion for heritage craft. Matthew brings childlike playfulness, the heart and soul of the brand, and a keen mind for business with a career based in tech. Together, we're building something neither of us could create alone.
We’ve always had a dream of doing something with madley. Marrying our love of fashion, color, and creativity – madley in love was born – a streetwear-meets-lifestyle brand about encouraging everyone to wear their heart on their sleeve.
We’re about shared experiences. Through our brands madley
and madley in love, we share our love of fashion and what we note as “collective moments”.
We dream in love letters, puns, heritage, numerology, and laughter.
After years together making a home in Seattle, New York was calling.
We wanted to be somewhere that celebrated boldness, diversity, and full self-expression. A place where you could be anyone, wear anything, and nobody blinks—they just ask where you got it.
The idea is simple: create clothing that makes people smile.
Pieces that are clever and joyful, with the kind of quality and craft that makes you want to show them off. Streetwear meets vulnerability, happiness and heart.
It's about being madley in love—with life, with self-expression, with the little details that make something special, and shared moments. It's about permission: to be campy, to be adventurous, and mash
up high fashion and everyday basics.
At its heart, madley in love is an invitation. To embrace your 4-year-old heart. To stand out. To wear something that makes you smile every time you catch yourself in a reflection.
you're part of this
madley in love is about building community—it's everyone who wears it, styles it, tags us in it, and makes it their own.
We're creating heritage in real-time, adding our chapter to the human experience while inviting you to add yours. Every time you rock a madley in love piece, style it in an unexpected way, or share it with your people, you're part of what we're building.
So welcome - we're glad you're here.
madley in love is where streetwear meets heart—joyful, clever pieces crafted with heritage techniques and finished with an obsessive attention to detail.
Get first dibs on new drops, exclusive discounts, and love letters straight from madley. Think styling tips, NYC adventures, and the stuff we're obsessing over right now. No spam, just the good stuff—promise.
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